One plan with three visit frequencies
A shop had three memberships and the techs sold the cheapest one every time, because it was the one they could explain standing in a hallway.
The shop had three memberships. Silver, gold, and a third one nobody could describe without going to look it up.
So the techs sold the cheapest, every time, because it was the one they could get through while a customer stood in a doorway holding a door open.
The rebuild collapsed all three into one membership carrying three visit frequencies. Same coverage, same promise, one thing to describe, and the only question left in the hallway is how often somebody comes out.
A tech can sell one thing well. Ask him to sell three and he sells whichever one he can say fastest.
The shift looks small and it moves a real number. A customer choosing between three products has to work out which sort of customer he is. A customer choosing between visit frequencies is choosing how much attention he wants, and that is a question he can answer about himself without thinking.
What has to hold for it to work: the coverage genuinely has to be identical across all three. Otherwise you have kept three plans and given them one name.
Ask a tech to describe your membership options out loud, from memory, the way he would in a doorway. However far he gets is how far your customers get.
The notebook is where this turned up. If you want it fixed rather than described, that is how to build options techs can carry, over at Titan Tech Tools.
One question a week.
Two minutes, one problem, something to do about it. No pitch.