KOLTAKOFF
Eugene Koltakoff

The people who do the work are on one side. The people who build the software are on the other. I work in the middle.

I ran a plumbing company for twelve years. Now I go into other people's businesses and rebuild the place where the work meets the system: how a job gets priced, what the book actually says, and which number reaches the man standing in the driveway.

Lately in the notebook
12
Observation
The script my techs are reading is fifty years old
Two visits a year, a discount, priority service. Your grandfather's version had the same three parts, and the men saying it can hear that it has gone flat.
11
Hack
When the weather turns, change the campaign already going out
A general offer landing during a heat wave reads like nobody is home. The list is already receiving something this week.
10
Solution
One plan with three visit frequencies
A shop had three memberships and the techs sold the cheapest one every time, because it was the one they could explain standing in a hallway.

One question a week.

Two minutes, one problem, something to do about it. No pitch.